Librium - brand-name of the anti-anxiety agent chlordiazepoxide - was tested on leopards, lions and tigers at San Diego Zoo. The big cats were successfully subdued. "The Drug That Tames Tigers - What Will It Do For Nervous Women?" asked one newspaper headline; but Hoffman-LaRoche never officially marketed Librium under this slogan.
"make them more amenable to your therapeutic regimen"
Just For Chemists
Valium advert 1965
Chlordiazepoxide (Librium) during pregnancy and lactation
Diazepam (Valium) and the potato: the natural origin of benzodiazepines