"make them more amenable to your therapeutic regimen"
Librium - brand-name of the anti-anxiety agent chlordiazepoxide - was tested on leopards, lions and tigers at San Diego Zoo. The big cats were successfully subdued. "The Drug That Tames Tigers - What Will It Do For Nervous Women?" asked one newspaper headline; but Hoffman-LaRoche never officially marketed Librium under this slogan.

Just For Chemists
Hoffmann-La Roche
Valium advert 1965
Chlordiazepoxide: pharmacokinetics
Chlordiazepoxide (Librium) during pregnancy and lactation
Diazepam (Valium) and the potato: the natural origin of benzodiazepines

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